Case Studies

Jewellery E-commerce Client

Competitiveness: High

I started working on this site in August 2016 and they had an excellent 2017 for organic search. Organic traffic was up +37% and organic revenue was up +17% on the previous year, meaning an extra £134k:

What I Did

  • Extensive keyword research & URL mapping
  • Technical SEO audits – as well as the standard audit stuff there was a heavy focus on getting thin pages out of the index
  • Advanced on page optimisation
  • Switch over to https – we suffered no loss of traffic
  • Optimising all category pages with new content, page titles and Meta descriptions that included keywords, CTAs and USPs to encourage click through
  • Updating image filenames and alt tags – descriptive alt tags that describe the image rather than just stuffing the keywords in
  • SERP correlation analysis
  • Page speed recommendations
  • Mobile friendly recommendations
  • Set up heat maps to track user actions on site and inform CRO
  • Created subcategory pages to increase the number of keywords being targeted
  • Created high quality topically relevant content related to category pages on the blog
  • Strategic internal linking
  • Citation building campaign
  • Competitor analysis to inform decisions
  • Featured snippet optimisation
  • TF-IDF and semantic content optimisation
  • Implemented schema markup including review schema to display in SERP listings
  • Optimised product pages
  • Optimised all existing blog content
  • Created hero content to use as link bait
  • Link building campaigns for hero content
  • Guest posting campaigns

Local Client – Digital Advertising

Competitiveness: High

These keywords are very competitive with a very high CPC on Google Ads. Successful conversions for this client can be worth £100k+ LTV.

New Content Website – Start-Up

Competitiveness: Medium

This website has been built from scratch by us and the traffic has grown from 0 to 15k a month in less than a year. A heavy content strategy was used for this site concentrating on high-quality content with little link building done.