Conversion Rate Optimisation

Many SEO agencies concentrate all their efforts on increasing traffic and we do this too but we also consider what is happening with that traffic when it gets to your website.

Are they taking the actions you want them to?

That is where CRO (Conversion Rate Optimisation) comes in, this is our general process:

1. We start by setting up heat maps to find out how users are behaving on your website. 
2. We identify potential weaknesses.
3. We make small changes to the text, layout, or call to actions.
4. We test the new version against the original to see which one results in a better conversion rate.
5. The winner gets permanently implemented on your website.
6. We run many of these tests until you are getting the maximum return on your traffic.

This process uses real data to make decisions rather than just going what we think is the best solution and is a powerful way to maximise your website traffic.

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