We do white hat SEO with a strong technical focus

How we do SEO for our clients

Our approach to SEO is highly strategic and we mix a focus on great technical and on page SEO with high quality link building campaigns. We tailor a bespoke plan for each new client based on the industry and competiton but this is the general process we use for clients:

Account Set Up:

Competitor analysis – looking at competitor websites to see what they are doing in terms of their on-site SEO, assessing the content and keywords they are targeting and analysing their backlink profiles.

Keyword research & URL mapping – using several tools, information from yourselves and competitor data to create a master document of keywords for all pages on the website. This will be used for all future onsite optimisation and content creation.

Rank tracking set up – will adding an agreed target keyword set into my rank tracking software so we can see ranking progress for individual keywords over time.

Conversion selection & tracking set up – deciding what will count as conversions on the website and set up tracking if possible.

On-site optimisation:

Switch to https (optional but recommended) – https is the secure encrypted version of http and soon the Chrome browser will start warning users when it is not used.

Structural analysis – checking site structure and making recommendations.

Development of targeted landing pages – creating static landing pages based on keyword research and the different features of the tool / problems it solves. This will allow the website to compete for a much wider set of keywords.

Full crawl and technical audit of the site – checking the technical set up of the site and fixing any errors.

Optimizing key on page SEO elements – optimisation of page titles, Meta descriptions, headings, alt tags and image filenames using the keyword research.

Content audit and optimisation – analysis of existing content to check quality. Rewriting and optimising existing content and suggesting new content.

Blog content strategy and calendar – long term strategy for creating high quality topically relevant content to bring in targeted traffic to the website, support product pages and aid brand discoverability.

Strategic internal linking – building targeted internal links to build relevancy within the website and creating content silos.

Site speed audit – checking page load speed for all key pages and suggesting improvements.

Mobile optimisation – checking the mobile version of the site to make sure there are no issues on smaller devices.

Schema markup – implementing any Schema markup code as necessary.

Heat map set up – installing heatmaps to see how users are interacting with the website.

CRO audit – analysis of the user journey and UX of the site and optimising for conversion.

Audience research & creating personas – building a profile of the target audience to use for content creation.

Data led content optimisation (ongoing) – using tools such as Google search console to optimise content based on user data.

Creating topically relevant content (ongoing) – creating topically relevant content based on keyword research, market research and audience profiles.

Website crawls and technical health checks (ongoing) – things change frequently on websites so regular crawls and checks are essential.

Keeping up with and adapting to search engine updates (ongoing) – these happen frequently and it is essential to keep on top of them.

Get a free consultation

We will walk you through what your website needs to start getting more sales, leads and revenue. Then you can do the work yourself or hire us to do it for you.


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