Our approach to SEO is highly strategic and we mix a focus on great technical and on page SEO with high quality link building campaigns. We tailor a bespoke plan for each new client based on the industry and competiton but this is the general process we use for clients:
Account Set Up:
Competitor analysis – looking at competitor websites to see what they are doing in terms of their on-site SEO, assessing the content and keywords they are targeting and analysing their backlink profiles.
Keyword research & URL mapping – using several tools, information from yourselves and competitor data to create a master document of keywords for all pages on the website. This will be used for all future onsite optimisation and content creation.
Rank tracking set up – will adding an agreed target keyword set into my rank tracking software so we can see ranking progress for individual keywords over time.
Conversion selection & tracking set up – deciding what will count as conversions on the website and set up tracking if possible.
Switch to https (optional but recommended) – https is the secure encrypted version of http and soon the Chrome browser will start warning users when it is not used.
Structural analysis – checking site structure and making recommendations.
Development of targeted landing pages – creating static landing pages based on keyword research and the different features of the tool / problems it solves. This will allow the website to compete for a much wider set of keywords.
Full crawl and technical audit of the site – checking the technical set up of the site and fixing any errors.
Optimizing key on page SEO elements – optimisation of page titles, Meta descriptions, headings, alt tags and image filenames using the keyword research.
Content audit and optimisation – analysis of existing content to check quality. Rewriting and optimising existing content and suggesting new content.
Blog content strategy and calendar – long term strategy for creating high quality topically relevant content to bring in targeted traffic to the website, support product pages and aid brand discoverability.
Strategic internal linking – building targeted internal links to build relevancy within the website and creating content silos.
Site speed audit – checking page load speed for all key pages and suggesting improvements.
Mobile optimisation – checking the mobile version of the site to make sure there are no issues on smaller devices.
Schema markup – implementing any Schema markup code as necessary.
Heat map set up – installing heatmaps to see how users are interacting with the website.
CRO audit – analysis of the user journey and UX of the site and optimising for conversion.
Audience research & creating personas – building a profile of the target audience to use for content creation.
Data led content optimisation (ongoing) – using tools such as Google search console to optimise content based on user data.
Creating topically relevant content (ongoing) – creating topically relevant content based on keyword research, market research and audience profiles.
Website crawls and technical health checks (ongoing) – things change frequently on websites so regular crawls and checks are essential.
Keeping up with and adapting to search engine updates (ongoing) – these happen frequently and it is essential to keep on top of them.
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